Tips to improve SEO positioning with content
We say natural positioning when what we are looking for are tips to position ourselves. The natural positioning is to improve by taking care of the content. With people looking for natural SEO positioning, but also looking to do it with tricks and not naturally. Find out here how to improve.
What is SEO?
SEO is about generating quality content that generates interest, with a website. If you still have doubts check over here. This site will solve a problem or a need, oriented to the way the user searches for this specific information that can be indexed by search engines. This is the referencing. Here are some techniques that can help you:
Know your users, have a plan
The first thing is to know who you are talking to. Each audience consumes information differently. For example, this article could be called "Content Marketing Tactics for SEO", but it would be aimed at a smaller, more specialized audience and the advice would be different. To find out what people are searching for, you can use Google search tools, Google Keyword Tool and Google Trends.
The content must be planned. You must have a clear and quantified objective - never exclusively SEO - a precise audience and a lot of ideas and willingness to test.
If you don't plan your content with an editorial calendar, various formats, specifying which type of user each content is aimed at and focusing on them to perform a specific action when they visit (give you an email, read more posts, follow you on Twitter etc.) it will be difficult to know if you are doing it right or wrong and you will only depend on your intuition to move forward.
Use your blog
Your blog is not only a great tool to create content that attracts Google by making articles with excellent natural ranking, but it also allows you to:
- Generate links: If you generate shareable content, users will share it, including links, which will benefit the domain as a whole. It's not all about publishing well, it also helps your blog be a trusted and reputable source.
- Build relationships: It's as simple as linking to third-party pages. Millions of people generate very valuable content on various topics, and some of them have surely created a resource that perfectly complements your post: link to it. Then, if you like, mention them on Twitter, let them know you're talking about them and that you know them.
All in all, please use these tips for a good positioning of your site.